Michelin, Get Out of the Kitchen!

Vanity Fair:

A little more than a hundred years ago, a pair of brothers invented the food guide. It was an inadvertent invention. What they thought they?d done was compile a directory of places in France where you could grab a baguette and a bed for the night while some rural blacksmith or farrier tried to mend your broken-down Boitel, Motobloc, Otto, or Lacoste & Battmann. The brothers, ?douard and Andr? Michelin, made pneumatic tires and were staring down the road at the biggest blue-sky start-up industry of the new century.

Read the whole story at Vanity Fair

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Source: http://www.huffingtonpost.com/2012/10/03/michelin-get-out-of-the-k_n_1936259.html

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